The "Ye Must Be Born Again" hoodie was not designed by Kanye West alone.
In the timeline of modern pop culture, few pivots have been as sharp, polarizing, and visually distinct as Kanye West’s transition from the hedonistic "Kanye West Merch" era to the gospel-centric "Jesus Is King" era. This shift, beginning in late 2018 and culminating in 2019, wasn't just sonic; it was aesthetic. While the blue vinyl records and Sunday Service choirs set the stage, the...
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