How Kanye West Merch Became the Blueprint Every Artist Copied
Before Kanye West transformed concert merchandise into a legitimate fashion category, artists sold forgettable t-shirts with tour dates on the back. Fans bought them as souvenirs, wore them once or twice, then relegated them to the back of closets. Then Kanye flipped the script entirely, and suddenly Kanye west merch wasn't just memorabilia it became streetwear that people genuinely wanted to...