Comme des Garcons is a Japanese fashion company which designs costly clothing that is an unaffordable affluent wearer. Most customers are left asking themselves why a mere cotton sweatshirt is so expensive to buy as indicated by the tags. The brand began in Tokyo in the year 1969 under the creative vision of the founder, Rei Kawakubo. It soon gained prominence in violation of conventional norms that existed in the conventional global fashion sector. Majority of the population is aware of the popular red heart insignia that adorning Play line hoodies. This particular branding assists the company to shine out of the multitude of other luxury streetwear fashion labels. Knowing the history can be used to explain why individuals spend more on these particular designer clothes.

High Quality Material and fabrics

The company works with high quality cotton which is very heavy compared to the generic fast fashion. All hoodies have thick materials that do not lose their shape despite numerous extensive washings. The cheap sweatshirts will lose their fittings or begin to pill off within a few weeks of use. https://commedasgarcons.com/ garants uses very high quality textiles that are sourced in their special Japanese mills. Such materials offer a warm feel and at the same time quite tough that they can be used during the daily routine several years. The mass of the material shows the quantity of raw fiber consumed in the production. Better cotton is more expensive to purchase that, of course, will translate into a higher end cost to all customers.

Experienced Labor and Production expenses

The production of these clothes involves professional laborers who know how to work with the thin designer lines. Most of the high-end lines are produced in Japan with labor remained at very high prices. The employees are paid their merit in sewing intricate patterns and making minor details. The sewing on these hoodies is straight and firm even in cases of extreme physical body strains. Listed goods are usually poorly sewed or have loose strands which tear up very easily. Investment in professional workmanship guarantees the piece of clothing to remain assembled very long. The cost of production is too high in the developed world, a factor that adds a lot to the ultimate retail price of products.

Original Design and Art worth

Rei Kawakubo considers clothing as an art instead of a functional clothing merely. The designs of these hoodies may have minor modifications of the conventional clothing industry designs. They could be wearing long sleeves or have a certain fit of the https://officialscommedesgarcons.com/ on the shoulders. The extra time during the first development and prototyping entails these minor design decisions. Most of the other brands just imitate the existing designs in order to save the cost of having their own design team. By purchasing this brand, you are buying the original work of the designer in terms of creativity. Such is the artistic value that endows the hoodie to more than a warm winter clothing.

Brand Heritage and Culture Situation

Being in possession of an item in this brand links the wearer to a long history in fashion. People have been thinking about the style being promoted by the brand over half a century. Various celebrities and musicians prefer to use these hoodies when they are in the media. This is a celebrity association which generates a high demand that enables the brand to maintain high prices. People tend to purchase these products as they are a way of expressing their admiration to the high end Japanese design and culture. The brand symbolizes some degree of familiarity with the history of contemporary luxury fashion. Status is also a major factor that makes the luxury goods more expensive than the store brands.

Scarcity of Production and great demand

The company is not involved in the mass production of the same product as big box retailers. The image of the brand as an exclusive fashion luxury choice is achieved by keeping the supply low. When products are difficult to locate their price usually remains premium in the secondary market. This shortage implies that the stores are able to sell at higher prices since individuals are in need of the few units available. When everybody would have the same hoodie the brand would lose the special touch of exclusivity. To make smaller quantities of clothes is costly per unit compared to ordering them in large quantities. Small production batches will assist the company to manage their quality and preserve their long time brand image.

Retail Markups and Distribution Fees

To sell the clothes in high end boutiques the brand is obliged to bear a lot of various additional expenses. The retail outlets in Paris or New York charge a fortune on lease. Such stores offer a fine-tuning experience that consists of good packaging and the sales staff are extremely helpful. The brand also has to bear expenses of international freight, and import duties to transport the goods in the global market. Luxury distribution networks are significantly more costly than those of the discount retailers. All the suppliers in the supply chain incur a small percentage of the end price. These indirect expenses are charged with the hoodie at the cashier counter.

Last Comme des Garcons on the Value

Comme des Garcons hoodie is expensive due to numerous and varied factors. What you are paying is quality materials and decent salaries of the Japanese garment workers. The history of the brand and positioning in the art scene also contribute greatly in terms of emotional value. Although the cost is high, the garment is designed to serve a number of seasons in the future. The longevity of most of the owners is worth the initial cost compared to purchasing cheap low quality. The individual appearance and the trademarked logo offer a touch of style and self-pride. By selecting this brand, one will be buying a tradition of free-standing design and extremely high standards.