GeM is a platform where sellers can offer their products and services to government departments. If you are looking to sell branded products on GeM Registration Login, you need to get brand approval. Many sellers are rejected for brand approval because they made small mistakes or did not provide complete information. Why your application gets rejected will help you understand how to accelerate the process of getting approved smoothly.

Below are the common GeM brand approval rejection reasons explained in simple words.

1. Incorrect Brand Name Entry

One of the most frequent reasons is an incorrect brand name. Sometimes the sellers are a type or a different name than what is registered in your official document. The brand name on GeM should be the exact name as mentioned in the TM documents, GST registration, or any other legal documents. Even small differences can cause rejections.

2. Trademark Not Registered or Not Valid

For brand approval, GeM generally requires the registered trademark certificate. In case the trademark has not been registered or is under process, and the applicant does not have any proof, the approval may be rejected. It is like the gold standard for products and services,s and I can only say that if an unregistered or already branded or sold item is being sold under another company’s mark, that is fraud, and GeM will not approve the brand.

Please ensure that your trademark is active and that your business name as the owner is visible

3. Mismatch in Documents

Another frequent cause is document mismatch. For example:

• The name of the brand in the trademark certificate is not the same as in the gst certificate.
• The company's names are different in PAN, GST, and Trademark.
• The details of the address are inconsistent.

All the mentioned documents should have the same information. If there is any discrepancy, GeM can disallow the bid.

4. Incomplete Document Upload

Occasionally GeM sellers overlook uploading the necessary documents in full. GeM may require:

• Trademark certificate
• Authorization letter from the brand
• GST certificate
• Company PAN
• Certificate of Incorporation (for companies)

If a requisite document is absent or is not easily legible, the application may be refused.

5. Poor Quality or Unclear Documents

Blurring, cropping, or other document manipulation and uploading cause us to reject the file. If the trademark certificate or authorization letter is blurred, the details cannot be verified by the GeM team. Always provide a clear and full scanned copy in the appropriate format.

6. Unauthorized Brand Authorization

If you are an authorized reseller and not the brand owner, you need to provide a valid brand authorization letter. A lot of applications are torn down because:

• The letter of authorization is not in company letter head.
• It is not stamped or signed.
• It doesn't explicitly state that you are allowed to sell on GeM.
• The letter signer is not authorized.

The Authorization letter should be original and signed by the Brand Owner.

7. Applying for a Brand Already Registered by Someone Else

Sometimes GeM doesn't show the brand you want because it is already approved for sale by another seller under that brand. In such circumstances, your application is likely to be refused if you don't submit adequate evidence that you are the brand owner or an authorized agent.

Check if the brand is already onboarded on GeM before you apply.

8. Wrong Brand Category Selection

When requesting brand approval, sellers need to choose the right product category. If the category is not aligned with the trademark class/business, the request may be denied by GeM.

For instance, if your trademark is in the electrical goods category and you apply in the furniture category, the application will be rejected.

9. Fake or Suspicious Documents

GeM has stringent rules for verification. If any document appears to be tampered with, fake, or doubtful, application will be rejected outright. Giving false details can also result in your account being suspended.

Always send real and legally valid documentation.

10. Trademark Ownership Issues

The application shall be rejected if the trademark is already registered in the name of another person and you have applied without the necessary transfer or authorization. GeM strictly scrutinizes ownership of trademarks. The name on the trade mark registration certificate should be in the name of the applicant or should be accompanied with a power of attorney.

How to Avoid GeM Brand Approval Rejection

To avoid rejection, follow these simple steps:

1. Make sure all your documents are clean and valid.
2. Match the brand name exactly as it appears on the trademark certificate.
3. Verify whether GST, PAN, and trademark details are the same.
4. If you are not the brand owner, upload a valid authorization letter.
5. Read the reason for the refusal carefully before applying again.
6. Be sure that the status of your trademark is active.

NOTE: Now you can apply for a GeM Seller registration through our website. 

Conclusion

Getting a brand approved on GeM is the primary deck that needs to be stacked in your favor if you want to sell branded products to government buyers. Are not brand new! Most of the rejections are due to trivial errors like document mismatch, incomplete information, or wrong brand info. You can correct these issues very easily if you are clear about what is needed.

Check and double-check everything and make sure all the documents are in order before you apply for brand approval on the Government e-Marketplace. Proper preparation will save you time, prevent your rejectio,n and enable you to start receiving government orders immediately.